Business strategy report of Vodafone Group PLC Dissertation

Business strategy report of Vodafone Group PLC - Dissertation Example On the basis of strategic management principles, the mission as well as vision of a business firm is formulated. On the further extent, various types of business strategies are formulated, evaluated and implemented on the basis of the principles of strategic management. This dissertation will concentrate on the strategic management of Vodafone Group PLC. The framework of the paper would not only discuss the various types of business strategies incorporated by the company, but would also focus on the new strategies that can be implemented by the firm in the next five years. The learnt from the paper would help the researcher to analyze the business strategies of the company in details. Industry Analysis The industry in which Vodafone PLC is situated is the telecommunications industry. This industry deals with providing long distance communication services through technological means. Till 1982, the telecommunication sector in United Kingdom was in the form of a public owned company named Post Office Telecommunication. The market structure of the broadcasting sector was duopoly in its nature. The two companies that had formed this duopoly were BBC and the Independent Broadcasting Authority. At this point of time, the mobile or internet services did not exist in the market. With time and development of science and technology, the telecommunication sector in U.K. had expanded. ... had expanded. At present, this industry is highly competitive in nature. Its retail sector is much bigger than that of many other industrial sectors. Companies in this sector in U.K. not only earns substantial amount of profit in terms of billion dollars, but also invest a considerable part of their revenue in research and development for new innovations (Papadopoulos, 2011). Profile of the Company Vodafone Group plc, also recognized as Vodafone, is a UK based global company which is involved in the commerce of providing telecommunication services. The corporation was founded in 1991 in Newbury, Berkshire, United Kingdom. However, the concern shifted its headquarters to London, United Kingdom. The ancestor of Vodafone was Racal Telecom (1983-1991). In stipulations of the total financial proceeds spawned as well as the strength of subscribers, the organization is considered as the second largest telecommunication company in the globe, following China Mobile. The company is present in almost 30 economies of the world and carries its business operations in 40 other nations with the help of its business partners. At present, the company is headed by Vittorio Colao (CEO) and Gerard Kleisterlee (Chairman) (Vodafone, 2012a). It provides employment opportunities to around 87,000 citizens across the globe and also, generates income opportunities to numerous business acquaintances of the company. Some of the commodities of the company include mobile telephony, digital television, fixed line and internet services. As of 2012, the net revenue of the organization was ?46.417 billion and had operating earnings of ?11.187 billion (The World Bank, 2012). Although, the company has a hefty position in the marketplace, it still has to deal with

The Inheritors by William Golding Essay Example for Free

The Inheritors by William Golding Essay Abstract This analytical essay presents an in-depth analysis of the book The Inheritors, which was written by William Golding. The bibliography appends one source in APA format. Outline Introduction Primary ideas of the reading Reflection of the time in which the reading was produced Personal response to the reading Conclusion Introduction â€Å"Golding favored this work above all his others. Many have agreed that his account of the final defeat of the last Neanderthal individuals at the hands of the emergent human race is powerfully and above all consistently imagined. The triumphs and disasters of the future are tragically implicit in this evocation of the conquest of an earlier, gentler group by those who are for good and ill our ancestors†. Anonymous   Ã‚  Ã‚  Ã‚   William Golding was one of the most significant novelists of the 1950s and the 1960s. Golding was awarded the Nobel Prize for Literature in the year 1983 and he also won the Booker Prize in the year 1980. â€Å"The Inheritors† is a well-known book written by William Golding, who is the author of the famous novel Lord of the Flies. Written in the year 1955, the book is based on Neanderthals and Homo sapiens and basically shows the inherent violent nature of the Homo sapiens. The novel is about the last of the Neanderthals and how the Homo sapiens gained success over them by the use of brutality and pretense with their natural superiority. The Neanderthals have been shown as very simple people, whose most prominent characteristic is that they think in images. In their world, understanding someone meant being able to see their picture. Also, in their highly amusing world, fire and water have the ability to be awake or fall asleep and even a log decides where and how to place itself in the water. As the author says, â€Å"He had thought that he must make sure the log was still in position because if the water had taken the log or if the log had crawled of on business of its own then the people would have to trek a day’s journey round the swamp and that meant danger or even more discomfort than usual† (Golding, p.12).   Ã‚  Ã‚  Ã‚   The books written by William Golding are all based on the depravity of the human mind and nature. The Inheritors is one of those books. In the novel the author has brilliantly through his imagination recreated the world of the Neanderthals and of the successors of the Neanderthals, that is, the first of the human species. As mentioned above The Inheritors was the personal favorite of William Golding out of all his books and novels, and is related to the disappearance of the last of the Neanderthals by the hands of the much more refined and newly advanced species known as the Homo sapiens. Primary Ideas of the Reading â€Å"His novels†¦with the perspicuity of realistic narrative art and universality of myth, illuminate the human condition in the world today† Sweidsh Academy Nobel Prize Citation   Ã‚  Ã‚  Ã‚   The Inheritors is a novel written by William Golding as an imaginative reconstruction of the life of a group og Neanderthals. William Golding in this novel takes the readers for a journey through the world of the primitive men and the world is such that is seen by the eyes, visions, and up-and-coming language expressions of the first of the humans. The characters have been drawn by the author rather very sensitively, covering each and every characteristic of theirs. In the novel, the language of the Neanderthals is limited to images or pictures, which they form in their mind. For example, in the words of the author, â€Å"He shut his eyes and frowned at the picture of the log† (Golding, p.12). The Neanderthals were highly dependant on their senses. They used them to detect intruders and to assure safety, As the author writes, â€Å"Then he searched the forest with ear and nose for intruders and only when he was sure of safety did he put down his thorn bush and kneel by the water† (Golding, p.12). The mental images of theirs are used by the Neanderthals to show them the way to food, their seasonal homes and to save them from possible dangers. The descriptions that have been given by the author are very precise. Marvelously defined are the surroundings and feelings of all the characters. Cold, drenched, starving, reliance on a sense of smell, stones for armaments, hyenas indicating a kill for the group of our most primitive ancestors to steal, and a blossoming plant intertwined forest of the early spring abounding with a mystical ice woman to be worshipped. This block of ice known as Oa is worshipped and awed by the whole of the tribe of Neanderthals. The book has been written by the author in such a way that at times one begins to consider the Neanderthals as the Homo sapiens. The Neanderthals are portrayed as characters, which do not talk but only gesture to each other, form images in their mind and carry out the burial of their dead with heartfelt, solemn rituals.   Ã‚  Ã‚  Ã‚   There are only eight of the remaining Neanderthals in the story, out of which there are six adults and a small girl and an infant. The tribal clan is led by a Neanderthal namely Lok. The story begins with a pair of Neanderthals who witness the death of a number of people of their group, which later proceeds on to the the kidnap of the infant neandethral. The parents of the infant neandethral begin observing the human species that live on a river island (and are scared of Neandethrals as they consider them demons of the forest). The neandethrals have their own religious rituals and while observing the humans through the tress they find out that the humans have completely different rituals. The religious activities of the Neandethrals are centered around Oa, the block of ice, while the activites of the Homo sapiens were centered around a female matriarch-priestess. The humans live across the river and the Neandethrals are extremely scared of crossing the water due to the fact that they cannot swim hence they are very scared to walk through the water to save their daughter. The homo sapiens have captured the daughter of the Neandethrals because their priestess wishes to keep her as her pet as she fancies the red her and the childish features of the infant. The new people, that is the homo sapiens are extremely different. The new people have already built boats, have weapons such as bows and arrows, have a very complex way of life and live rather sophisticated lives, know how to ferment honey into had used the bow-and-arrow as a formidable weapon, developed a more complex social structure, knew how to ferment honey into liquor, and also know of ways to protect themselves from h armful elements. These two groups of people have no single thing common between each other and do not gain anything common by the end of the novel. The new people, that is the homo sapiens have brought along with them art, war, lust, intoxication etc and eventually a battle takes place between them in order to see who the superior power is or that who has the ability to survive in the long run and who has the dominating power. A number of kidnaps as well as murders take place, but after all, humans with their treachery and sharp minds take over the Neanderthals and wipe them off the surface of earth. The Neanderthals had long before accepted the fact that the new species that is the Homo sapiens have such knowledge, wisdom, and weapons, control over the elements etc that the simpler species that is the Neanderthals would face nothing but doom at their hand. Reflection of the time in which the reading was produced   Ã‚  Ã‚  Ã‚   The Inheritors was written in the year 1955. By then, the general perception related to the first humans was that the Neanderthals had become distinct and they disappeared because of the fact that they fell in love with their beautiful human neighbors, that is the Homo sapiens. However, The Inheritors shows us a completely different picture. The book was written at a time when nearly nothing was known of the days when Neanderthals walked on earth. Back then, no research what so ever had been conducted regarding the period of the Neanderthals and the first humans and the way the humans had taken over the Neanderthals. It was in the 1950s that it was found that the primitive people, the first Homo Sapien had come up with a way to cross the water and not drown. This was a time when nothing was known of our ancestors, their society, their social lives, their characteristics, their features and all of this had to be brought out into the open so that we may realize just what we used to be and what we are now – sadly, there is not much of a difference.   Ã‚  Ã‚  Ã‚   When one goes through the book under consideration, that is, The Inheritors, he or she gets to see his ancestors. The ancestors, who had already made weapons, were extremely ignorant, had the tendency to kill for their own good and were completely corrupt. It was believed back then (when the book was written) from what little was known about the Neanderthals that the Homo sapiens were superior to the Neanderthals. This according to Golding was untrue. The Homo sapiens were not superior in anyway what so ever. What the Homo sapiens were was more evil and clever.   Ã‚  Ã‚  Ã‚   While going through the book today, we see a part of the current humans in the Homo sapiens of the first kind. There are extreme similarities between us and the Homo sapiens that have been portrayed by Golding in his book. The novel has been written about a time when the Neanderthals were disappearing and a new much cleverer and well-occupied kind of man came into being. These men were the Homo sapiens and they were none other than our ancestors. The Neanderthals were disappearing because of the Homo sapiens as they were gaining power over the land. Back then, the Homo sapiens killed the Neanderthals and today humans are killing off each other, which proves that man has not changed at all since then. Personal Response to the Reading   Ã‚  Ã‚  Ã‚   In the book we see a group of Neanderthals (they did not have family relations) who lived a peaceful life in their own world. Changes in the climate, the arrival of the Homo sapiens on the other side of the river along with certain bad omens from their God have upset them. The changes in the current environment is upsetting them because of the fact that they are not at all equipped to handle the changes that are taking place and all they have is the knowledge that they have inherited from their ancestors and completely lack in creative abilities and skills unlike the Homo sapiens who have equipped themselves with all it takes to counter the changing environment and are not at all afraid of the elements. These newcomers or the Homo sapiens have been portrayed as very clever, quick-witted beings that unlike the Neanderthals have a language and they also take up violence in order to get what they want. They notice that the Homo sapiens were armed with bows and arrows along with sharp tools that were made out of bone and they could cross the river without drowning by the use of rowing logs (boats). My personal response to the reading is that the book is very interesting although highly confusing as well. But no matter what, the book is very absorbing and it also presents us with an insight into the social life of the humans as to how humans can survive with only the earth as a guide for them to live. I believe that the story is somehow a bit disturbing, as it reveals the truth about our ancestors and it is rather hurtful to know that it was our ancestors, who were among the first to begin manslaughter. It is disturbing to find out that our ancestors were the ones who destroyed an entire species. This notion makes the reader feel very sympathetic towards the Neanderthals and it shows that the weak or the submissive people are not the inheritors of earth. They somehow, struggle to put up with the changing circumstances and we further see them failing badly.   Ã‚  Ã‚  Ã‚   This piece of writing shows us the darkness that exists in the heart of the humans since the very beginning. It shows that the history of mankind is full of violence and barbaric acts that have been carried out against the innocent. Perhaps, the author is trying to show the two sides of a human beings nature. The innocent and caring nature of the Neanderthal symbolizing the love that perhaps every human has locked up deep within himself and the violent nature of the Homo sapiens depicting the darker side of a human being. The Neanderthals were very simple and believed in even a wooden log having its own will. They talked in pictures and thoughts. They believed in water being alive and awake or asleep. As the writer says, â€Å"the water was not awake like the river or the fall but asleep, spreading there to the river and waking up, stretching on the right into wildernesses of impassable swamp and thicket and bog. So sure was he of this log the people always used that he opened his eyes again, beginning to smile as if he were waking out of a dream; but the log was gone† (Golding, p.12). The only idea that I personally disagree with is that of telepathy between the Neanderthals. The story tells us that they did have the ability to talk, but they did not do so. Another aspect of the book which can cause problems for a reader is the fact that it is written completely from the point of view of Lok, hence certain things about the going-on’s are somehow confusing as it lacks clarity. At times one does not even know as to what is going on. But all in all, the entire book is very interesting and it lets a person learn much about they ways of his or her ancestors. The book is very enlightening and the fact that it is disturbing can be ignored in order to learn the truth about history and primitive men. Conclusion   Ã‚  Ã‚  Ã‚   In the light of the above discussion we can hereby culminate that the book under consideration, that is, The Inheritors was written by William Golding. The book was penned down by the author in the year 1955 after his extremely famous novel known as Lord of the Flies. The basic theme of the book is to educate the people about their ancestors that are the first of the Homo sapiens and the ways by which they took over the Neanderthals who were the last of their kind. The Neanderthals were simple, caring yet curious, while the Homo sapiens were clever, quick-witted, could cheat and commit treachery and could also get violent in order to get what they want. Eventually the Homo sapiens finished off the last generation of Neanderthals and took over the earth, or in other words, became the inheritors of earth. The book is at times very disturbing but all in all it is a good read as it tells us of the ways of our ancestors, which still prevail in our society and makes one think as to why we have not changed at all in all these years.                                           Bibliography Golding, W. (1955). The Inheritors. United Kingdom. Harvest Books. ISBN: 0156443791. Page 12

Jessie Popes Attitude toward War in the Poem Whos For the Game Essay

Jessie Pope was a journalist who wrote recruitment poems for the Daily Mail during the First World War. The poems she did write were positive propaganda poems for the war; her objective was to stimulate patriotism in the readers so that the men would join the forces. Pope wrote a persuasive poem where she compared war to a game. This is illustrated in the title 'Who's for the game?' It shows that her attitude toward war was that it was a great big event that everyone should take part in one way or another. The title is a short and punchy question inviting anyone to answer. This gives the wrong impression of the war, it is misleading. Pope was ridiculed for doing this, but if she did write the actual reality of war, no one would really want to join, therefore the aim of the poem would not be fulfilled and the British army would have no chance of wining in the war. Stanza one begins again by referring to the war as a 'game' for the above reason and also emphasises that it is the 'biggest' game ever known, war is not a game where you may loose points but where it is likely to loose a limb or loose your life. By her saying war it the game, 'the biggest that's played,' Jessie Pope gives a false notion in the first line and makes war sound remarkable when clearly it is not. The 'game' is then repeated to enforce excitement even more. Pope goes on to imply it could be a violent game, appealing to the masculine instinct whilst there is a comparison between 'the red crashing game' and the red blood shed in war, she makes it seem like a boxing match. Jessie Pope continues to base the poem on a game by stating: 'Who'll grip and tackle t... ...nza because she personalises it in other ways by commanding them to join to rescue their country, respond to its call for help and using 'you'. In conclusion it is a very simple and assertive poem that was popular with the general public as Jessie Pope's writing contained the normal indifferent public's view that supported the war from the safety of their home. The poem, 'Who's for the game?' were disliked by some for the misleading remarks but also admired by others for the basic language which was easy for all to comprehend. The attitudes expressed in the poem were that war should not be treated as a serious and avoided subject but something that should be enjoyed by courageous men willing to fight for their country without hesitation and men who were not eager to join were considered cowards and should be ashamed.

Consider how the poets of Lamentations and Bohemians tell us about the :: English Literature

Consider how the poets of Lamentations and Bohemians tell us about the way in which the army can be a brutal and demoralising institution. We all know that the army is surely very tough psychologically, but surely no one from our generation can understand the pains and sufferings that men would have had to go through fighting in the First World War. The army during this time must have been devastatingly hard to cope with and indeed a demoralising institution. Ivor Gurney, author of Bohemians, and Siegfried Sassoon, author of Lamentations, convey the ideas of demoralisation in these two poems concentrating on two different viewpoints. A ‘bohemian’ is someone who chooses to not follow the rules and regulations set by superior powers and lives his life according to his own rules. In the poem Bohemians, Ivor Gurney explains how these were the types of soldiers who would have made life uneasy for their superior officers. Gurney tells the reader how these â€Å"people would not clean their buttons/Nor polish buckles after latest fashions†. This conveys the idea that bohemians were the kind of people who were unfazed by the war and although it troubled them to be at war fighting, they lived life as they would if they were not there; â€Å"smoking without army cautions/Spending hours that sped like evil for wickedness†. These soldiers would have chosen to not become ‘model’ or what they would have considered to be ‘mindless’ soldiers. Gurney has written this poem almost in free verse, though certain words at the end such as ‘cautions’ and ‘promotions’ give the poem a sort of rhyme scheme. This portrays the notion that the bohemians would not have followed the rules whilst fighting at war, and not abided by the regulations set. Coupled with this is the comparative lack of punctuation that continues throughout the poem, except from commas. This enjambment proceeds until the penultimate line, in which the first full stop occurs. This accentuates the last line, which is the most poignant line of the poem, â€Å"In Artois or Picardy they lie – free of useless fashions.† This line shows that now they have died, they are finally free from having to tolerate the decrees set by the governing officers of the First World War. This is an ironic final line as through death, they are freed from the bonds of army expectations and regulations about behaviour and uniform. This poem is, to a certain extent, about the dehumanising effects of war â€Å"and wrenched/What little soul they had still further from shape,† and how the bohemians did not allow the war change their view on life

Friedrich Nietzsche’s “God is Dead” Essay

It is a bright sunny morning with the students rushing to go to their classrooms. Inside the Philosophy classroom of Mrs. Beckham, college students are starting to stack their books out of their bags and on to their table. Mrs. Beckham arrives and without saying anything, writes on the board in big bold letters â€Å"God is Dead. † Everybody fell silent and remembered the research task assigned to them two weeks ago. Mrs. Beckham: (sits down on her chair) God is Dead. Of course, Catholics and believers consider God to be dead as He no longer exists on Earth. Several stories have their own representations of how God died a long time ago through crucifixion. All of us have seen that. Do you think God is dead? A student raises his hand from the back of the room†¦ Mrs. Beckham: (points towards the said direction) Any thoughts worthy of the class’s attention, Ms. Fuller? Andrea Fuller: I believe the phrase written on the board is from a well-known German philosopher who introduced great ideas into the 19th century (Baird 2006). He is well known for several works and is referred to as Friedrich Nietzsche. Mrs. Beckham: Indeed, you are right, Andrea. This gives insights with regard to the background of the quote and from whom this is taken from. I wanted to hear your thoughts regarding the death of God from your personal point of view and another one in consideration of how it is perceived by Nietzsche. Another student is acknowledged by Mrs. Beckham, one sitting right in front of her†¦ George Riley: For me, God remains to exist even in our fast-paced time. He has proven himself to be present in the different corners of the globe as exemplified by the establishment of churches in each of the smallest unit of territory that could be distinguished for a country. Likewise, technology and science made its corresponding contribution that enables the churches to be more accessible to the people. This serves as a constant reminder and incessantly strengthens the belief of the people that God remains to exist today. As for what Nietzsche stated, God is dead and the people are the murderers. It is a statement that really has the tendency to provoke reactions from people (Zizek 2006). There is indeed a time wherein people have made several commentaries and this statement even enjoyed comparable attention during the time when it is sensationalized through different mediums (Zizek 2006). To a certain extent, it can be seen that the reaction earned from the people considers the topic of whether God is alive or dead to be a concern for a significant number of people. Mrs. Beckham: That is quite an interesting thought. But I still believe that God today has died. There are more things that are not seen than simply the establishment of churches and the access to such. Andrea Fuller: (reads from her book and scans the pages) Indeed, in the few last quotes from Nietzsche, Kaufmann (1974) cites the statement that â€Å"What after all are these churches now if they are not the tombs and sepulchers of God? † (97). God has died a long time ago within the hearts of people. In the heart of each and every person is where God exists. Not physically for His biological death occurred a long time ago. In spirit, it is where God could remain in the hearts of the people but with the sins and crimes that are committed, God slowly died and vanished. It is all attributed to the thoughts and deeds of the people through time. Michael Dutton: So can we refer to Nietzsche as a member of the movement that is directed towards bringing about an antichrist movement? Seemingly, the arguments are leading towards the fact that Nietzsche proposed that God no longer exists, He is no longer alive, and that the people are left on their own. Anne Morris: As it is seen that this statement could easily provoke a sense of uncertainty and doubts with regard to the existence of God. In fact, in Europe, the impact of such is considered by many to have brought about a wider set of horizon for the people especially with the nonexistence of a Supreme Being that oversees everything (O’Flaherty & Doniger 1995). I quote O’Flaherty & Doniger (1995) in this book that states â€Å"for the demythologized, Nietzsche was right and Plato was wrong; when the gods died, they left behind an empty myth, a play in search of characters, a Hamlet without Hamlet† (160). With the death of God, there is seen to be an uncertainty of some sort. The important element that exists in a particular portrait, for example the subject, is missing and that the background is the only one left. That is what I understand from what is given in the previous statement. God has died a long time ago with the confusion and ignorance of people about the things that keep Him alive. Nietzsche has only emphasized this but there is a space left which could say that he may be simply describing the picture he is seeing. John Grahm: Indeed, we could consider that impact that it has over the European society where during the time when Nietzsche launched the idea, Skirbekk and Gilje (2001) proposed that â€Å"the belief in the Christian God has become unworthy of belief† (354). This represents that the statements of Nietzsche has led to the destruction, in part, of the belief that is bestowed upon the existence of Christ. Nietzsche, in making this assertion, can not be condemned as an anti-Christ per se. This is because of the fact that the context upon which the statement is made also deserves attention. He is trying to propose another thought and this is seen to be more important. Mrs. Beckham: What is this thought, then? John Grahm: That God continued to exist even after his physical death placed upon Him by people. Where we are not contented with this, we have even let him die in spirit and in thoughts. We have lost the meaning and the belief of having a God. It is the people who are to blame and this requires reclamation of our beliefs. However, this is not happening right now and Nietzsche only wanted to provoke the emotions of people and catch their attention. Mrs. Beckham: (stands up and starts to erase the phrase in the blackboard) We had a pretty much good discussion and debate that shared the ideas and research that you have done for this assignment. We have seen both the importance of critically assessing the arguments of other people and making a response thereto based on the facts we have gathered from different sources. Just the same as Nietzsche has provoked the thoughts of others in his statement, you also made your own share and provoked other people to take part in this discussion; something that is definitely helpful for us. As for me, God remain to be alive. Despite his death, there are still people, I believe, who would continuously give Him honor and carry his life within them. It is all up to us whether we would let God die in our hearts or not. References Baird, R. M. (2006) â€Å"Friedrich Nietzsche† Microsoft ® Student 2007 [DVD]. Redmond, WA: Microsoft Corporation [1 November 2008]. Kaufmann, W. A. (1974) Nietzsche: Philosopher, Psychologist, Antichrist, 4th Ed. Princeton, NJ: Princeton University Press. O’Flagerty, W. & Doniger, W. (1995) Other Peoples’ Myths: The Cave of Echoes. Chicago: The University of Chicago Press. Skirbekk, G. & Gilje, N. (2001) History of Western Thought: From Ancient Greece to the Twentieth Century. London: Routledge. Zizek, S. (2006) The Parallax View. Cambridge, MA: MIT Press.

The Pact study guide Essay Essay Example

The Pact study guide Essay Essay Example The Pact study guide Essay Paper The Pact study guide Essay Paper 1 ) at 11 old ages old. George had sported a set of crooked dentitions and his female parent took him to a university of medical specialty and dental medicine to have braces in hopes if bettering his smiling. 2 ) George and his female parent move to Newark from South Carolina 3 ) shahid rj’s pa. Shahid Jackson. acted as a male parent to George. They fished and worked out together. 4 ) a stable place environment helps George resist force per unit areas to take part in negative activities 5 ) George’s first occupation was a groundsman at the composite in high park gardens. 6 ) George’s 3rd grade school instructor. viola Johnson. was his inspiration 7 ) As a kid. Sam was funny and was ever willing to larn. However. he discovers his mother’s secret was that she could non read. 8 ) from South Carolina. Sam’s household moves to Newark. 9 ) in 1968. Sam’s father bought a house. 10 ) Sam’s female parent topographic points dames hair inside a fictile bag and inside a bible once it is cut. 11 ) sam’s parents divorced when he was 11 12 ) Sam helped his female parent by reading Her mail. doing sedimentations at the bank and assisting to compose money orders for measures 13 ) Sam’s house was ever full because his female parent neer turned away any household members who were non financially stable and needed a topographic point to remain. 14 ) Sam was closest to his sister Fellease 15 ) Sam’s friend noody got a scholarship to Essex Catholic high school And another at Fairleigh Dickinson University. However noody returned place after first-year twelvemonth 16 ) Sam was caught by the proprietor when he tried to steal an icee 17 ) Reggie was a soldierly humanistic disciplines instructor that Sam’s brother took king fu lessons from 18 ) Miss Schimmel recommends Sam to travel to a magnet plan at University high school because it would give sam a better shooting of acquiring into high school. 19 ) Rameck’s mother’s female parent who is besides like a female parent to Rameck. 20 ) Rameck’s Parents were non good influences on him. They both turned to drugs in the clip of demand 21 ) Rameck Grew up in Plainfield. 22 ) Mrs. Hatt Encourages Rameck in school. he was in the talented and gifted plan. 23 ) Rameck’s Father was in gaol. 24 ) the trade Rameck struck with God was If God got one of his parents off of drugs he would neer utilize drugs. 25 ) Rameck’s First occupation was brushing hair from the floor of bill’s Barber store in Plainfield 26 ) Ma worked at a station office in Newark 27 ) Rameck Gives the money to his female parent to pay the electricity measure. Alternatively 28 ) Rameck Met George and Sam at his first twenty-four hours at University high in Plainfield. They took the same AP classs 29 ) The school created â€Å"school within a school† to react to a crisis Because corporations were kicking that they were holding problem run intoing new federal guidelines for engaging more minority workers. 30 ) George hung out with good friends to remain out of problem 31 ) through senior high school. Rameck Started off quiet and kept himself but over clip he became more involved and finally became good known in his school 32 ) Rameck decided to jump category and come back subsequently and spray his instructor. that he didn’t like. with cockamamie twine when she answered the door. 33 ) Sam. Rameck. and George became interested in Seton hall because 34 ) The male childs became interested in Seton Hall because they Saw advantages of a free college and accomplishing illustriousness and traveling to college with each other would be a great experience. The treaty formed when the male childs all agreed to use to the same college. 34 ) in the incident with the cleft caput. Rameck and some friend participated in penalizing a crackhead for smoking around them in the school country. Rameck pulled out a knife from his pocket and jabbed his thigh. The constabulary subsequently found him and his friend and arrested him. and subsequently after his release he was put on house apprehension. 35 ) When the injured adult male didn’t show up for any of the tribunal dates the justice threw out the charges. prosecuting officers still could hold revived the instance but his attorney pleaded with them to give him a interruption and non to prosecute the affair. They didn’t and Rameck got a 2nd opportunity. 36 ) The money doing strategy that Sam and his friends had were to Rob drugtraders. In the longrun. Sam had to confront the effects and ended up in a juvenile detainment centre. 37 ) Carla Dickson was a specializer for the premedical/predental plus plan 38 ) George’s doctrine on equal force per unit area is if you find the right cats to hang with- cats you trust- who portion your values and your friendly relationship. you’ll find that you can stand up to about anything 39 ) Rameck was felt aroused about the summer plan he George and sam were traveling to. 40 ) Carla becomes huffy with George Rameck and Sam because they wanted to picture the plan as a gaol. 41 ) Jawanza kunjufu’s theory about instruction and black immature work forces is that Smart energetic and hopeful black boys_systems so in adequately prepared to educate them that the male childs begin to lose involvement every bit early as 4th class and are frequently lost to the streets by high school. 42 ) Carla made Sam Make an assignment to speak to the professor to seek to understand why he had received The lower Mark and to do his instance for himself 43 ) Carla supported surface-to-air missile by listening to him. actuating him. and reminding him of what he’s set out to go. 44 ) Sam felt guilty because no 1 in his household has of all time been given such an chance. He feels he could be assisting out at place 45 ) cArla arranged for Sam Rameck and George to populate and work on campus for the summer. 46 ) Rameck tried to acquire the crowd to scatter from around him and micheal. But the white cat wouldn’t leave. Rameck’s choler sparked and he slammed thewhite cat on the land. he realizes that he needed to alter 47 ) Rameck stole a sweatshirt from the bookshop but after acquiring off from the clerk. he realizes that he merely used his last opportunity to be in seton hall. He was smart plenty to be at that place. he would be embarrassed if he had to travel back place. 48 ) Rameck organized a mentoring plan for childs in hapless vicinities. As a consequence it became known as ujima and their first event became successful. Equally good as the plan itself. 49 ) Rameck’s doctrine on giving back was no pecuniary value can be placed on the feeling that comes when you know you’ve made a difference in another individuals life. When you do touch another individuals life. the gifts support on multiplying. 50 ) George Rameck and sans experience with blame was serious. they tried difficult to go celebrated and good known and even sent their mixtapes to faith Evans. But in the terminal they decided to lodge to their dreams of going physicians. 51 ) Rameck and Kay broke up because she had been with another adult male the same clip she was with Rameck. His program before interruption was to give up his dream and go a instructor merely to win Kay back. 52 ) entree med was a new plan designed to assist minority pupils do better in medical school. It helps Sam and Rameck by leting them to take their first twelvemonth of medical school classs while completing their last twelvemonth of college. That would go forth them a much lighter burden when they entered they’re foremost official twelvemonth in med school. No George didn’t travel with them. He hasn’t gone because he had a good plenty GPa to subscribe a missive of purpose to travel into dental school. 53 ) Sam and his girlfriend broke up and subsequently he learned she was 4 months pregnant. But it wasn’t his for a fact. 54 ) Sam struggled in medical school because he wasn’t as comfy in topics such as scientific discipline and math like Rameck was. he would analyze all dark to understand everything. 55 ) on one of his visits place. Sam noticed that his sister. Fellease. hair was dilutant and finer. She had AIDSs 56 ) when go toing dental school. George struggled financially. he had so many unpaid debts and measures to pay. on top if that he had gotten robbed of 45 dollars. A cat who claimed to sell speak took George to a secluded topographic point and pulled out his gun. asked for the money. and ran off. 57 ) the male childs give each other cheap but thoughtful birthday gifts. Like a but of money or something stationary 58 ) after taking in two friends and his brother. George realizes he needs to clean house because measures skyrocketed. He asked all three of them to go forth. 59 ) the three girls out on of import life lessons by non holding male parents at that place to learn them. For illustration George didn’t cognize how to drive. the boys Teach each other or looked to other friends for aid. 60 ) DWB means driving while black. Rameck gets pulled over when DWB and fined with pathetic charges. In the terminal. it turns out that His friend save him and took a nice officers advice to register a ailment. 61 ) surface-to-air missile had used reappraisal books and pattern trials and had on a regular basis stayed up analyzing all dark when he failed the first clip. 62 ) Sam takes the topographic point and in the terminal turns down the 1 at Maryland infirmary. 63 ) SAMs doctrine on doggedness is: when you’ve failed repeatedly and believe you’re done. that last attempt is frequently the one you pull. His challenges in going a physician were largely set dorsums. For illustration. when he failed theprovince board test or when household issues came up. 64 ) all three male childs end up in the Newark country for their residences 65 ) 66 ) Ma made it to Rameck’s graduation. It was a gift for her to see him graduate particularly when no 1 in his household had the chance to graduate med school 67 ) with the money the three physicians amass they decided to set it towards a fund for a destitute pupil. 68 ) Sam was happy because he had overcame so much in life and became a successful physician. He discovers his intent by recognizing that the local people need him. Particularly household and friends. 69 )

The eNotes Blog “Dont Look at Me in That Tone of Voice Ten Lesser-Known Women Writers Who KickButt

â€Å"Dont Look at Me in That Tone of Voice Ten Lesser-Known Women Writers Who KickButt Recently, Flavorwire published an article titled 10 Legendary Bad Girls of Literature.   They made some worthy choices: Sappho, Dorothy Parker, and Anais Nin among them. While these names are well-known, there are other notable women with less fame who also deserve some accolades. 1. Jeannette Winterson Winterson is not unknown, of course, but she ought to be better known. Her first novel, Oranges Are Not the Only Fruit won the prestigious Whitbread Prize in 1985. Subsequent novels, like   Lighthousekeeping,  continue Wintersons vein of intellectual, thought-provoking, fearless prose. 2. Kathy Acker From this image of the late writer (Acker died of breast cancer in 1997), it probably is not surprising to learn that Acker was a polarizing figure. Although she championed feminist issues, feminist critics did not universally embrace her work. While some praise her for exposing a misogynistic capitalist society that uses sexual domination as a key form of oppression, others argue that her extreme and frequent use of violent sexual imagery quickly becomes numbing and leads to the degrading objectification of women. Ackers most famous work is Blood and Guts in High School. 3.   Margery Kempe Margery Kempes The Book of Margery Kempe is remarkable in that the work is widely considered to be the first autobiography ever written in English: The narrative of Kempes book begins just after her marriage, and relates the experience of her difficult first pregnancy. While delivering this child, she became gravely ill and feared for her life. She called for a priest to hear her confession, as she had a secret sin that had been weighing on her conscience for some time. The priest began to censure her before she could divulge this sin in its entirety, and then left. Fearing eternal damnation, she fell into a delusional state, where she describes seeing devils around her, and was considered a danger to herself and others. She was chained in a storeroom for six months, until, as she describes, Jesus sat down at her bedside, and asked her, Daughter, why hast thou forsaken Me, and I forsook never thee? She relates, at first, intending to become Gods servant, but admits she could not leave her pride nor her pompous array. Kempe undertook two domestic businesses- a brewery and a grain mill- both common home-based businesses for mediev al women, both of which endured for a little while, then failed. 4.   Charlotte Perkins Gilman Gilmans name may cause some a glimmer of recognition. Her short story The Yellow Wallpaper, the tale of a woman who slowly goes insane, is typically included in most literature anthologies. However, she wrote many more novels and stories, most of which are now unknown. Gilmans novel, Herland, for example, is a delightful envisioning of an isolated all-female society whose members have learned to reproduce without the help of men. 5. Joan Slonczewski Slonczewski is a professor of microbiology at Kenyon College and a kick-ass science fiction writer to boot. Her novel A Door into Ocean  combines her knowledge of microbiology, ecofeminism, and non-violent revolution on a fictional, water-covered planet that has never known war. Or men. Until both are brought to their seas. Far from being a man-hating work, Slonczewskis novel seeks to find common ground and understanding. 7.   Sarah Vowell Vowell is probably best known for her insightful, witty commentaries on NPRs This American Life,  but she is also the author of many collections of essays, all with a historical bent. Each of her books makes you look at America in a different way. Check out, for example, Assassination Vacation where she uncovers the places were some of our lesser-known presidents have taken their last breaths. 8.   Mina Loy Loy was a writer and a bohemian, the last of the first generation of modernists to have her work posthumously recognized. She was perhaps most admired for her poetry, and such luminaries as T.S. Eliot, William Carlos Williams, and Gertrude Stein praised her work. 9.   Christine de Pisan In 1405, Pisan wrote The Book of the City of Ladies in response to Jean de Meuns The Romance of the Rose. Pisan found his work to be misogynistic and populated her ficitonal city with accomplished females from history to prove de Meun wrong as well as to call for equal rights for women, at least as far as education goes. 10.   Katherine Dunn Katherine Dunn is a playwright, a novelist, a journalist, and a poet. Her novel Geek Love was a finalist for the National Book Award in 1989.   Michael Abernathy, writing for Pop Matters summarizes the novel: Katherine Dunn’s 1983 novel is the first-person story of Olympia Binewski, an albino, bald dwarf with a hunchback. Olympia’s freakish nature is not an aberration of nature so much as a carefully planned deviation. Olympia, or Oly, is one of four freak children born to Al and â€Å"Crystal Lil† Binewski, who run a traveling circus and create their own sideshow freaks by feeding Crystal Lil poisons, pills, insecticides, and radioisotopes during her pregnancies. Those children who fail to survive the traumatic pregnancies are preserved in jars for public viewing; those who do survive are put to work in the circus. This foundation takes the novel into the realm of the surreal, but Dunn doesn’t seek to just startle or disgust viewers. She examines human nature and relationships from an alternative perspective, challenging perceptions of what love is and what is â€Å"normal†. Of course, any list will have omissions readers would like to have seen included; these are just my own personal selections. Are there authors you would like to have recognized? Let us know!

The Grapes of Wrath and Fiesta Essays

The Grapes of Wrath and Fiesta Essays The Grapes of Wrath and Fiesta Paper The Grapes of Wrath and Fiesta Paper Essay Topic: A Woman Killed With Kindness Literature The Grapes Of Wrath In Ernest Hemingways Fiesta (The Sun Also Rises) we are given an account of life in Europe, after the devastation of World War I. The main characters are expatriates living in Europe after all suffering through the War. Both their identity and their lives have been affected; consequently forcing them to be categorised as the lost generation1. In John Steinbecks The Grapes of Wrath we follow the Joad family as they travel west in search of a new, more prosperous life. The journey reveals the difficulties of creating an ordered, fully functioning society. In contrast to the expatriates in Fiesta; the Joads migration can be categorised as an establishment of a new generation. That is to say, a new society built on ideals of individual success and prosperity, in western America. By exploring the major themes in both novels, we can see exactly what effects the First World War and westward migration have upon the main characters. Additionally, we can see how this relates to individual actions, and American society as a whole. In Fiesta, Hemingway presents us with a series of characters whose lives have been tragically altered by the effects of the First World War. The characters are described as expatriates by Hemingway. An expatriate is defined as a person who lives outside their native country. This term usually applies to people who have fled from their home nation for particular reasons. The characters in Fiesta have taken refuge in Paris and Hemingway focuses upon their exploits in the city. The war has affected each of the main characters uniquely and significantly. Our protagonist is Jake Barnes. He was tragically wounded in the War; which has left him impotent. Then we have our second main character, Brett Ashley, a member of the English aristocracy. She was a nurse during the war and her first love was killed. These two characters propel the novels main themes. Theyre losses have significantly affected the way they live their lives in Paris. In Steinbecks The Grapes of Wrath the Joad family leave their home in Oklahoma behind to fulfil their dreams of prosperity in the west. The Joad family suffers greatly during their search for happiness. The novel reveals the difficulties and corruption that existed during the formation of a western society. The Joads represent the innocent migrants, who were persecuted by a new, evolving society that expanded over the Great Plains. Halliday makes the link of the expatriates in Fiesta to the experiences of the Joad family: There are plains in many countries that could well serve as symbols of emptiness, desolation, disaster, and death- we have some in the American west. 2 Steinbeck criticises the glamorised perception that financial success is easily achievable in the west. For Steinbeck, only way you can achieve satisfaction in all areas, is after struggle and conflict. The Joads cope with their discrimination throughout by remaining united as a family. It is this method of survival and kindness that Steinbeck praises during the novel. The effects of the War have lead critics to label the main characters in Fiesta as members of a lost generation. Their losses are significant in influencing the way they lead their lives in Paris. Being members of a lost generation, suggests that they have actually lost their sense of identity. This means that their lives no longer have any direction. The novel concentrates on the meaningless excess the main characters associate themselves with in Paris. Their lavish lifestyles lead us to believe that there is no moral boundaries in the world Hemingway has created here. This is where we notice that gender roles have also been reversed. This is most evident with Jake and Brett. Jakes wound, has in a sense removed his masculinity. He cannot maintain a relationship because of his impotence. This makes him feel less of a man; Jakes impotence gives way to a society of sexual promiscuity where they live. There does not seem to be one successful relationship; even Robert Cohns relationship with Frances is spoiled. What Jake is left with, are the personal qualities of a woman. He becomes more interested in not being alone and has lost his control over his life and others. It is his inevitable frustration that makes us pity him: We thus find Jake Barness war-wound impotence a kind of metaphor for the whole atmosphere of sterility and frustration 3 Hemingway then uses Brett to show how gender roles are reversed in Fiesta. Brett also lost something during the war; Her own true love had just kicked off with dysentery. (p48) This is the only time that Brett has been in a meaningful relationship. With the loss of her fist love, Brett is no longer able to sustain a relationship built on love and trust. Hemingway reveals this by portraying Brett as a very masculine woman. Her hair is short, she is boyish and she refers to the men as chaps. She is the promiscuous character in the novel; and behaves like a man, intimidating others and playing with the opposite sex. Spilka claims that this is the reason why love is not evident in the novel: when men no longer command respect, and women replace their natural warmth with masculine freedom and mobility, there can be no serious love. 4 The exchange in gender roles creates an additional misdirection in the lives of the main characters; without a sense of their own sexuality, theyre can be no internal identification of self. By viewing the Joad family as the new generation, we can understand the significance of their rites of passage to the west. They are in a sense, on a pilgrimage to the Promised Land. It is necessary that tests must be passed during a pilgrimage; in order to achieve success and fulfilment. The entire journey is a search for new identity. They are no longer from Oklahoma; they have left it behind. Steinbeck has characters referring to the Joads as Okies throughout; nevertheless, all the migrants are united in the search for land and prosperity. They labour on the land but it is never fully theirs. We recognize that the Joads will only feel like westerners when theyre blood and sweat has spilled onto their own land. For a new generation to be born, the older generation must give way. This is indicated with the death of both grandparents during the journey to the west. The grandparents are unable in making the transition to a new area or identification of self. They are tied to the land in Oklahoma; it is particularly significant that Grandma dies on the border to the west. She knows she cannot survive the difficulties that will face the rest of the family. Her own death is the beginning of the Joads progression into a new generation. It is apparent throughout the novel, that the characters in Fiesta have no meaning or direction in their lives. Their days are filled with drinking, eating and dancing. Their lavish lifestyles have no structure, and they respect wealth. Count Mippipopolous is admired for his generosity and wealth. Brett only remains friends with him because of his generosity. His wealth represents his masculinity; Brett therefore admires him, while Jake cannot help but feel threatened: Isnt it wonderful, said Brett. We all have titles. Why havent you a title, Jake? (p68) The Count also comments on Bretts lifestyle: Youre always drinking my dear. (p70) Hemingway emphasises the extravagance of Brett and Jakes lifestyle, through the outside characters. Robert Cohn is the prime example; he wants to escape it all and go to South America. Jake does not want to join him and we get the sense that he is afraid to start his life over again after the life he leads created by the aftermath of the war. The fact that Jake is hesitant in going also represents his dependence on a life with no structure or direction. In The Grapes of Wrath the only figures who experience excess and luxury, are the wealthy farm owners. Steinbeck intentionally makes these characters anonymous; they are myths among the poor, oppressed workers in the west. Their wealth is in direct contrast to the poverty of the workers. The wealth of the farm owners is further increased due to the oppression of the labourers. Steinbeck makes a direct insult towards the wealthy who exploited the unskilled, western workforce. The Joads suffer to feed themselves and the feeling of injustice and subordination is reiterated during the Joads stay in the camps. The injustice of worker exploitation is linked with the theme of the overall lack of justice in The Grapes of Wrath. The government run camps are personifications of injustice. There seems to be no structure of law or moral order. Steinbeck reveals that those who control the social and economic structures of the west are the complete antithesis of legality and order. This is the cause of the Joads persecution. Wealth and injustice also link into the Joads conversion into a new genera tion. Chapter 7 is the most effective example in revealing how the Joads have not yet crossed over into a modern lifestyle. The car salesmen, however, are fast talking opportunists. They are out to exploit theyre customers; and the Joads are exploited throughout the text. Steinbeck is making the point that the modern, capitalist economy is dominated by greed and corruption: Watch the womans face. If the woman likes it we can screw the old man. (p68) It is a main theme throughout the novel that the Joads are representing the traditional, family values that Steinbeck believes America was built on. As the Joads struggle to survive in the exploitation and corruption of western capitalism; they are also struggling to promote their traditional values of kindness and togetherness: wenty families became one family, the children were the children of all. (p206) In Fiesta none of the characters offer any meaningful advice to each other. They are blunt and sometimes extremely cruel during their conversations. The only person who does not retaliate is Robert: I do not know how people could say such terrible things to Robert Cohn. (p59) Robert is different to the other char acters in the novel. He accepts the way the war has affected the others. He understands that they are incapable of being considerate to other peoples feelings. That is why he suffers so much humiliation. His life has not been so drastically been poisoned by the aftermath of the war. As Spilka reveals, Robert has been affected in a different way: it turns him into an armed romantic, a man who can damage others in defense of his own beliefs. 5 By distinguishing the difference between Robert and the other characters, we understand his role in the novel. He is envied by all the men, except Romero. When he is introduced it is always under formal circumstances; either as Robert Cohn or simply just Cohn. Jake especially admires his stubborn moral values and his ability to have an affectionate relationship with Frances. Linked to the exchange of gender roles in Fiesta; we see the effects this has on the characters sexually. For example, Jake Barnes picks up a prostitute early on in the novel. He does not intend to sleep with her because he is impotent; instead he takes her out to dinner and dancing. The fact that he is impotent is the most relevant here, he says he feels sick: She looked up to be kissed. She touched me with one hand and I put her hand away Whats the matter? You sick? Yes. (p21) His impotence has distanced him from women; therefore, rendering him unable to sustain a relationship or even feel sexually close to a woman ever again. The only woman he can clearly show his affections to is Brett. Unfortunately, Jake cannot rescue her from her promiscuity, because theyre relationship can never be sexual. Leslie Fielder argues that Brett can never be saved because of Jakes wound: In the end, not only are her physical lovers unmanned and degraded, but even Jake, who is her priest and is protected by his terrible wound, is humiliated. 6 The only man capable of redeeming Brett is Romero the bullfighter. This is because he is different to every man in the rest of the novel. He has not lost his masculinity in any way shape or form. He is respected as an aficionado and as a man. His relationship with Brett threatens her independent sexuality: He wanted me to grow my hair out. Me, with long hair He said it would make me more womanly. (p280) Romero is in a sense nai ve that he thinks he can change Brett; however, Brett is also unwilling to be freed from her sexual confinement into a meaningful relationship. In The Grapes of Wrath the mother is the leader of the family. She takes the role of the father as he gradually fades away into insignificance, to direct and inspire her family into persevering against discrimination. She is the foundation of the family; without her, we get the feeling that the family would not survive through its journey. Steinbeck describes her as a strong, muscular woman. As previously identified, both grandparents died before the family got to the west. There are many examples of death in the novel, yet there is only one distinct example of birth. Tied into the theme of birth, is the theme of motherhood. The only woman capable of both is Rose of Sharon. Towards the end of the novel, she gives birth to a stillborn child. This is extremely significant to the novels overall theme of the new generation. The birth of the child represents the familys success in converting to a new generation of westerners. The death of the old generation gives way for the new. Nevertheless, Steinbeck has the birth of the baby result in a death. This paradox reveals that the family has still not fully made its pilgrimage into the new generation. Rather than deal with the death as a disaster, the family continue on their journey, confident they will prevail. Steinbeck is showing the reader that even in death, there is hope; again linked with the death of the grandparents before the Joads reach the west. The ending of the novel has Rose of Sharon acting like a mother, sustaining life with her body. Our final thought is that the family will be sustained by the land, like Rose of Sharon preserving life with her natural instinct as a mother. In Fiesta and The Grapes of Wrath we are presented with two distinct generations struggling to define each other. To fully integrate the texts into one identification of self; we must look at the basis of each novel. In the epigraph to Fiesta Hemingway uses two phrases; one from Gertrude Stein and an extract from Ecclesiastes, in the Bible. Stein called the expatriates of the First World War the lost generation. While in Ecclesiastes, Hemingway uses the quote: One generation passeth away, and another generation commeth. The epigraph is important in revealing how Hemingway still believes there is hope for mans salvation and that the lost generation will be replaced. Similarly, in The Grapes of Wrath, Steinbeck insisted on including the full version of the Battle Hymn of the Republic in its first edition: Mine eyes have seen the glory of the coming Lord/ He is trampling out the vintage where the grapes of wrath are stored 7 Steinbeck believed it had great significance and portrayed all types of American identity. Both authors used these sources for the original titles of both novels. Fiesta is also known as The Sun Also Rises. Hemingway and Steinbeck are both making the point that man will find salvation against the persecution of society; and that the only form of life that will always remain is the earth. To conclude , we can see how both novels are linked in the search for identity and the salvation of man. Hemingway and Steinbeck criticise extravagance, because it fuels greed and corruption. It is the traditional values portrayed by Romero and the Joads, which will save mankind. This is shown in Fiesta, when during the mens fishing trip, Wilson-Harris confesses that Ive not had so much fun since the war Their break from the city into a rural setting; away from the excess and greed of Paris convinces them that they can still escape from the effects of the war. In The Grapes of Wrath the Joads search for their identity as a family, trampling out the seeds of wrath planted by the corruption of man in the west. We get the sense that all the characters will be saved from their oppression and that man will always have hope.

The ethical and moral concerns ignored by the three Tobacco companies Essay

The ethical and moral concerns ignored by the three Tobacco companies - Essay Example The researcher states that companies that are operative all over the world have to follow certain ethical standards in order to protect their consumers from any health related negative consequences. There are certain codes of ethics that the business companies should accept and implement in their working setups. It is really essential for all the organizations whether they are working globally or nationally. By following ethical and moral concerns, the companies can benefit not only the consumers, but in the long run, themselves by making strong relationships with the consumers. Philip Morris, Reynolds and Liggett, the three renowned tobacco companies are accused of deceiving the public with incorrect information about their products. U.S Department of Justice held responsible the three companies of forming Tobacco Industry Research Committee (TIRC), which ensured that smoking is not injurious to health, which is wrong. The Tobacco companies denied addictive capacity of nicotine and cigarette being the cause of lung cancer. The companies are also accused of targeting children as users of their products. According to the charge, the companies were ethically responsible for testing their products and providing the tested information to their consumers. Tobacco being enough risky and dangerous should be fully informed to the consumers. In place of informing the current and potential consumers, the companies concealed the harmful effects of their products, which were addictive, risky and eventually killing. Last, but not the least, the companies’ targeting of children as potential consumers of tobacco products cannot be approved as negligible issue. Objectives of the Assignment To evaluate the ethical and moral concerns ignored by the three Tobacco companies. To apply various ethical theories to evaluate organizations’ duties to consumers. To implement the ethical theories on the case of Tobacco companies. Critical Discussion of Organization’s Duties to Consumers Theories on Duties to Consumers Social Contract Theory Study of the cited theory indicates it as a classical example, which addresses the individual’s ethical and political responsibilities, which is implied or comes out through an agreement with the other individual of the society. It can be in the form of laws, written and unwritten agreement, social norms and customs of the society (Binmore 1998, p. 57). However, the essential moral duty of a company is to own its customers and to provide its products that live up with the dreams of customers’ expectations so that they may enter into agreement with them for a multiple choice. It may be expressed or implied that a seller should identify the quality of its products to its purchasers (Binmore 1998, p. 57). It is the moral duty of a seller when he enters into contract with any customer, he should disclose what he or she intends to buy and what the terms of sales are (Lessnoff 1990, p. 79). The seller is duty bound to intimate the customer of any characteristic of the product (good or bad), which could be instrumental in deciding about the product’s precise value. He should also inform the customer about ingredients, operational cost, its rating besides other applicable standards. Nonetheless, misrepresentation about the product may cause confusion for the customer in selecting the right product as per his needs (Lessnoff 1990, p. 79). Due Care Theory The Due Care theory is in favour of manufacturer’

Proposal 1 Research Example | Topics and Well Written Essays - 500 words

1 - Research Proposal Example The inorganic pigments are formed through mixing of two slightly colored or colorless substances in order to form a highly colored substance. For industrial functions, pigments are used to give color as well as protecting the underlying part. Grind the pigment until it forms a fine grain. With the use of three different eye glasses, put 1.104 grams in each to mix with each binder mainly egg, glue, or linseed. The three components acts the resin which acts as the vehicle in a paint apart from providing adhesion. There are various parameters used to test the quality of a good paint. The parameters include opacity, shade achievement, viscosity, and gloss among others (Neddo, 61). For this case, testing is specific to the pigment. Therefore, the most important parameters include gloss, opacity, and strength of the color. The factors to be observed in the experiment include the time taken for the paint to dry, adhesion, bleeding, texture, and the number of strokes needed for solid consistency. The results revealed that metallic and glass surfaces require paints with high adhesion to produce successful results. Glue had the best properties of a binder (Neddo, 61). The percent yield was 51%. The experiment revealed compatibility of the pigment in different

Creativity and Innovation Essay Example | Topics and Well Written Essays - 2500 words - 1

Creativity and Innovation - Essay Example It results from lack of an income and the various gender biases that represent themselves in the society. The high incidence of poverty among women is attributed to the lone motherhoods evident in most countries of the globe. These women in poverty have little or no access to quality health care services and resources. Several factors affect this condition of feminization of poverty. These factors place women at the highest risks of poverty in the world. Despite the fact that low income is the main trigger of this condition, there are many interrelated factors of this condition (Costa 2008). Lone or single mothers are at the highest risk since their single income is insufficient to rear children. As a result, the3 possibility of the children to have a good education and better nourishment is reduced significantly. Low income results from the bias in most places to women as they try to search for formal employment. This cycle goes on and on deepening poverty among the women. Due to the increased number of unmarried women, it is important to examine their diverse causes of poverty. Moreover, poverty is often multi-dimensional thus economic, socio-cultural factors and demographic factors correlate to establish poverty. It is one phenomenon with various roots and manifestations. Lack of income is the primary reason why there are prevalent cases of poverty among women. Lack of a source of income leads such women to lack the basic needs (Chant 2006). It prevents them from attaining resources and converting their monetary resources into various levels of functioning. Women who have access to a higher income are able to access capabilities, which may significantly increase their income. Due to women earning less than men in some cases do, they lack access to basic education levels and quality education thus reducing their chances of earning a higher income. Deprivation of higher income passes on from one women generation

Buying Behaviour Research Proposal Example | Topics and Well Written Essays - 1250 words

Buying Behaviour - Research Proposal Example They gave maximum importance to time saving, followed by ease of preparation, family health, and taste. Their choices of brands were entirely different. The non-working women gave maximum importance to taste, followed by family health, ease of preparation, time saving, whereas the working women gave maximum importance to saving, ease of preparation, good taste, and good for the family. Their choices of brands were entirely different. 1. Needs - Needs of both working women and non-working women are different. A working women would need coffee during her breaks whereas a non-working women needs coffee only in the morning during breakfast. So, their needs are entirely different from each other. As coffee satisfies her hedonic needs for example, consumers who drink coffee feel refreshing, which an emotional response. Also, her symbolic need to be fast, modern, confident, sophisticated etc. which is related to her status symbol and functional need to reduce the need of thirst. Whereas for cakes the they satisfy the functional need to reduce hunger, and hedonic need for example it satisfies the taste buds of the consumers and can be classified as a feel good factor. a) Brand awareness: For coffee the brand awareness among the working women was very high as they personally preferred coffee as compared to non-working women for them it was a low involvement purchase and hence the awareness is not that high. For cakes the brand awareness among the non-working women was high as they consider it to be a special occasion preparation and thus wants the most information about the cake. b) Perception: Perception is the process of selecting, organizing and interpreting information inputs (sensations received through sight, taste, hearing, smell and touch) to produce meaning. Selective Exposure - select inputs to be exposed to our awareness. More likely if it is linked to an event, satisfies current needs, intensity of input changes (sharp price drop). Selective Distortion - Changing/twisting current received information, inconsistent with beliefs. Advertisers that use comparative advertisements (pitching one product against another), have to be very careful that consumers do not distort the facts and perceive that the advertisement was for the competitor. c) Role of emotions: Generally working women show great involvement while purchasing coffee as she a habitual drinker of coffee everyday and feels connected to the brand and they generally stick to one brand whereas non-working women usually prefers taste and experiments with various brands and are not very emotionally connected to the brand. Working women usually prefers cakes with low calories and hence go for products for cake preparation that are low in fat but are that brand loyal whereas the non-working women prefer cakes with better taste and thus it becomes a high involvement product for them and tend to stick to one brand providing the taste they want. d) Attitudes: Individual learns attitudes through experience and interaction with other people. Consumer attitudes toward a firm and its

BYD Company analyse Essay Example | Topics and Well Written Essays - 3000 words

BYD Company analyse - Essay Example Furthermore, the organisation has also marked its presence in the automobile industry during the year 2003 and since, then this Strategic Business Unit (SBU) has witnessed a robust growth. In the current day context, the organisation has also earned the reputation of being the fastest growing automobile organisation during the last few years. It also has been the global pioneer in manufacturing energy vehicles, which includes pure electric models and Dual Mode electric models (BYD Company Limited 2015). In is also worth mentioning that the organisational growth is largely because of the development of Research and Development (R&D) team of the organisation. The R&D team of the organisation has largely contributed in the development of energy storage system, LED lighting, and solar energy products, amongst others (BYD Company Limited 2015). Contextually, the objective of the current study is to prepare a business report that would guide the organisation in effective expansion in the c ontinent of Europe by targeting the car market operating in Germany. Analysis of the macro and microenvironment of European hybrid-car industry is extremely important for the current study. However, in the study special emphasis is provided to the German market. In order to conduct effective environment analysis, PESTEL and Porter’s Five Forces analysis are considered most suitable to increase the transparency and ensure effective development. Therefore, the underlying subheads address the analyses of the external as well as internal environment using these marketing tools. Alike most of the nations in Europe, Germany is also a democratic nation. It is notable that the political environment of Germany along with other nations of Europe is mostly stable. This considerably encourages investors from different nations to invest in European nations including Germany (Jerez-Mir and Vazquez 2009). Besides these, it is notable that the governments of

Buying Behaviour Research Proposal Example | Topics and Well Written Essays - 1250 words

Buying Behaviour - Research Proposal Example They gave maximum importance to time saving, followed by ease of preparation, family health, and taste. Their choices of brands were entirely different. The non-working women gave maximum importance to taste, followed by family health, ease of preparation, time saving, whereas the working women gave maximum importance to saving, ease of preparation, good taste, and good for the family. Their choices of brands were entirely different. 1. Needs - Needs of both working women and non-working women are different. A working women would need coffee during her breaks whereas a non-working women needs coffee only in the morning during breakfast. So, their needs are entirely different from each other. As coffee satisfies her hedonic needs for example, consumers who drink coffee feel refreshing, which an emotional response. Also, her symbolic need to be fast, modern, confident, sophisticated etc. which is related to her status symbol and functional need to reduce the need of thirst. Whereas for cakes the they satisfy the functional need to reduce hunger, and hedonic need for example it satisfies the taste buds of the consumers and can be classified as a feel good factor. a) Brand awareness: For coffee the brand awareness among the working women was very high as they personally preferred coffee as compared to non-working women for them it was a low involvement purchase and hence the awareness is not that high. For cakes the brand awareness among the non-working women was high as they consider it to be a special occasion preparation and thus wants the most information about the cake. b) Perception: Perception is the process of selecting, organizing and interpreting information inputs (sensations received through sight, taste, hearing, smell and touch) to produce meaning. Selective Exposure - select inputs to be exposed to our awareness. More likely if it is linked to an event, satisfies current needs, intensity of input changes (sharp price drop). Selective Distortion - Changing/twisting current received information, inconsistent with beliefs. Advertisers that use comparative advertisements (pitching one product against another), have to be very careful that consumers do not distort the facts and perceive that the advertisement was for the competitor. c) Role of emotions: Generally working women show great involvement while purchasing coffee as she a habitual drinker of coffee everyday and feels connected to the brand and they generally stick to one brand whereas non-working women usually prefers taste and experiments with various brands and are not very emotionally connected to the brand. Working women usually prefers cakes with low calories and hence go for products for cake preparation that are low in fat but are that brand loyal whereas the non-working women prefer cakes with better taste and thus it becomes a high involvement product for them and tend to stick to one brand providing the taste they want. d) Attitudes: Individual learns attitudes through experience and interaction with other people. Consumer attitudes toward a firm and its

Key Messaging Template for clients audience clientfamily connections Research Paper

Key Messaging Template for clients audience clientfamily connections LCC - Research Paper Example However, any protection should not obscure the main objective, which should be to ensure the safety and positive development of children at all levels (Partland, 2012). The love and natural instinct you have for your children should not be limited to your control alone. There are many other entities like childcare providers, concerned citizens, and the government that are keen to help you provide the best for your children. Childcare is a challenging job that requires the utmost dedication, passion, and commitment. You can collaborate with us so that we support each other in our duties. Such collaboration can include providing feedback and insights on training, and actively participating in the training of childcare employees. You are encouraged to identify areas of weaknesses in training and to propose remedial measures to improve the quality and effectiveness of our services (Family Connections, 2015c). You can also contribute financially to the provision of childcare services and therefore ensure that your children receive the best care possible. Finally, parents who are knowledgeable in childcare (e.g., nurses and developmental psychologists) are encouraged to apply for training positions in our organizations so that you improve the overall level of services. Childcare services are often funded by the government, the private sector, or donors. Of the three, donors have been identified as having the greatest potential to improve childcare services. This is evident in their level of commitment to and focus on, quality and effective childcare services. When it comes to training of childcare services, you have numerous avenues through which you can impact childcare services (Family Connections, 2015b). First, you can provide more funds to governments and the private sector to facilitate the expansion and enhancement of training activities. You can also fund childcare providers directly instead of using intermediaries like the government

Comparing Business and Econimic Opportunities in India and China Essay Example for Free

Comparing Business and Econimic Opportunities in India and China Essay From my perspective, the main factor contributes to the difference in FDI and economic growth in China and India are institutions. There are two kinds of institutions; one is formal institution, including political system, legal system and economic system, another one is informal institution, which consists of culture, business norms and ethics. As for political system in India, which labeled as sovereign, socialist, secular, democratic republic. It is similar to America, it has the federal form of government, its central government is patterned after the British parliamentary system, and several Parties are able to take control of the nation, but the main power to control the country is the central government. Compare with Chinese communist totalitarianism, India is more democratic in terms of the political system. In other, words, it is more easier to set up your own business in India and which may absorb more capital thanks to the democratic political system in India. According to the corruption perceptions index 2012, India got the score of 36, and China got the score of 39, the lower score means the country is highly corrupt in the public sector. Therefore, China is more attractive to foreign investors in terms of the corruption level. As for political risk, thanks to corruption and the departure of several key allies for India, the government has been weakened in India, which make India less attractive for foreign investment to compare with China. As for protecting intellectual property right, the provisions of intellectual property right in India is more comprehensive than Chinese, which ensures foreign companies get an easier access to take control of intellectual property in India. According to the data from Global EDGE, Chinese government provides more protections on labors to compare with India. Which is a good sign for encouraging FDI in China. According to Ease of Paying Taxes Index on Global EDGE website, which ranks the country based on their total tax rate as well as measuring the administrative burden of paying taxes. India ranked 152 and China ranked 122; this indicates that compare with doing business in India, foreign companies may not have much pressure of paying tax for the government in China, which is positive sign for foreign companies to expanded to Chinese to get rid of the high tax rate. As for economic system, both of China and India used to be in the  command economy, but they have reformed their economy system to mixed economy in 1978 and 1991 respectively. From my perspective, the early reform of Chinese economy provides a rapid development of the economy in China, which contributes to the higher GDP compare with India now. The economic growth of India is constrained by the inadequate infrastructure, which may creates obstacles for foreign investment. As for cultures, business norm and ethic, India got a huge number of well-educated people skilled in English skill, which is easier for foreign investors to overcome the languages barriers to compare with China. The religion is a factor which foreign investor has to take into account when they want to enter India. Thanks to different religion groups in India, the core value and the norms are widely differ from different religions, which take time to understand those value and norms when doing business among Indians. According to data from The Hofstede Center, China and India almost had the same score in power distance, collectivist culture, masculinity and uncertainty avoidance, but China is more long-term oriented, the investment is tend to be more long-term projects for instance, the real estate. From my perspective, choosing India to invest is a wise decision, the main reason I recommend the India for foreign investment is that companies may not face as much as competition in India compare with China. There are a huge number of multinational firms in China; it is more difficult to be successful due to the fierce competition in China. As for India, where had a more comprehensive legal system, which can reduce the cost of doing business and improve the security of foreign investment. The democratic society may offer more opportunities for foreign investors as well. The India cannot surpass China within a short period of time because of the inadequate infrastructures; the inadequate infrastructures is the key factor which constraints the economic growth in India. It is capital and time-consuming to build infrastructures within a short period of time.

A Marketing Analysis Of Air Asia Marketing Essay

A Marketing Analysis Of Air Asia Marketing Essay In order to make sure that the slogan of Now Everyone Can Fly, Airasia had launched Low Fare Campaign in order to attract the customers to fly with a low fare. The objectives of this campaign are to offer low fares to customer to travel and offer discounts to the public in order to encourage more people to fly with Airasia. Moreover, this will lead to new market entry of first-time user. (Thestar, 2007) 2.0 Airasia Market analysis 2.1 PESTEL analysis Political Factor Airasia airline had planned to build a new single-runway airport in Labu, Negeri Sembilan with the Sime Darby in 2009 and been approved by the government. However, the plan has been cancelled due to the Stated-owned Malaysia Airports had tried to stop to build the new terminal and disagreement with former Prime Minister, Tun Mahathir. (Flightglobal, 2009) Economic Factor In 2010, Malaysia Government had introduced one government policy which is 10 Malaysia Plan to the public in order to unleash the growth of economic. The Airport development is one of the plans as Malaysia Government expects the passengers amount will increase to 62 million in 2015. A new low cost terminal will be built by the in Kuala Lumpur International Airport for Airasia and has larger terminal. (Midfresearch, 2010) Social Cultural Factor Malaysia is the country which has 3 ethnics and the cultures are unique. Airasia believes that the communities are expecting that the airline can treat every ethnic equally. In order to do that, Airasia is practicing the meritocracy culture whereby the employees hired not based on the age and ethnic. (Airasia, 2009) Technological Factor Airasia has implemented information technology in running the operations of the airline to save the costs. The information technologies that implemented are yield management system and computer reservation system. The systems can help the airline to save the costs by recording on revenue and transactions in daily operations. (Management of Technology, 2009) Environmental Factor Airasia has invested in the latest technology and full utilization of the aircraft in protecting the environment and A320 airbus which is more efficient to operate and more save fuel is used. Airasia ticketless system and near paperless office are the strategies to cut down the waste of paper. (Airasia, 2009) Legal Factor In order to operate in Malaysia, Airasia must apply the Air Service License from the Malaysia Civil Aviation. The regulations such as Civil Aviation Act 1969 and Aviation Offences Act 1984 must be followed. (Airasia, 2004) 2.2 SWOT analysis Strength Analysis Low Cost Carrier business model is one of the strength of Airasia in order to compete in the airline industry. The second is Airasia has a very strong relationship with the government and the airline industry leaders. The third is well established of brand name in Asia Pacific. (Management of Technology, 2009) Weakness Analysis The Airasia main weakness is the airline more reliable on the out sourcing workforce. The other weaknesses are the service resource is limited and the airline is receiving many complaints on the no-refundable of the ticket canceled and the delay of flight. (Management of Technology, 2009) Opportunity Analysis The first opportunity is the ever-increasing oil price which enables Airasia to compete with other low cost airline. (Management of Technology, 2009). ASEAN Open Skies agreement that achieved which is allows Airasia to run unlimited flights among ASEANS regional is also an opportunity. (Wong, 2009) Threat Analysis The first threat is the services rates (airport departure, security charges) are controlled by the airline. The other threats are other entrance of low cost airline and the operation cost is increase due to the services that added. (Wong, 2009) 2.3Trend and Current Position 2.3.1 Airasia Trend In 2009, the low-cost carrier airline that established well had proved that has sufficient power to operate across the region in different market and economic. Airasia airline is the fast-growing and profit earning steadily airline which had increased the profit for the past. Airasia is also able to grow the market share in the Southeast Asia and had introduced the low-cost long-haul carrier whereby can offering the passenger cheaper fare. Airasia has started to have partnership with other low cost airline to reduce the airline operation costs such as ground-handling services. (Flightglobal, 2010) 2.3.2 Airasia and Competitors Current Position In Malaysia, the main competitor of Airasia is the Malaysia Airline System (MAS) which is Malaysias National Airline. In order to compete with Airasia, MAS had launched the first low cost airline which is Firefly. The airline is the test-bed in running low-cost operation. In March 2007, Malaysia Airline System had launched the first community and low cost airline which is Firefly to compete with other low cost airline. The Firefly airline is the test-bed of Malaysia Airline System in running the low-cost operation instead to test for new market segmentation and the Malaysia Airline System will adapt and expand it into national carrier if the operation of Firefly is proven success and gain stability. (Datamonitor, 2008). Due to the existing of new competitor, Airasia Malaysia has two competitors in Malaysia. However, the prices of airline ticket in Airasia is the main advantage and able to maintain current position as low-cost carrier. Particular Malaysia Airline Airasia Firefly Airfare Non RM15 RM130 Service Charge RM9 Non Non Surcharge RM76 RM47.50 RM51 Total RM85 RM62.50 RM181 (Prices Comparison for one person one way ticket to Pulau Langkawi during promotion) (Reference: Amdtaufik, 2008) 3.0 Objective 3.1 Corporate Objective The first objective of Airasia is to become the largest low cost airline organization in Asia by provide services to 3 billion people. Second objective is to attain with the lowest cost and lead to everyone can fly. The third objective is to maintain the product quality and reduce the costs. 3.2 Communication and Marketing Objectives The first communication objective of Airasia is to promote the organization, services and products through the effective communication program to the customers. The second objective is to make sure that there is a communication relationship between the Airasia and the customers and the relationship can be strengthen through the campaign awareness and brand reputation. The third objective is to expand the communication and media strategy in order to create brand or product awareness to the customers in order to achieve the organization goal. The last communication objective is to maintain the good relationship with the customers and keep updating customers with organization informations. (JobDB, 2011) 4.0 Marketing Communication Tool Low Fare Campaign 4.1Advertising In order to communicate with the target audience, Airasia is using advertising as a tool in introducing the products and services. One of the important advertising media that frequently used is the social media. The advantages of using social media are the internet enable the interactive capabilities, high selectivity by the users and the cost is low. In Airasia, the organization strongly agrees that social media is playing an important role in order for the organization to do advertising and build a consumer group that contributing trust to brand and value. Nowadays, the internet had made the people able to connect with the whole world people easily and more time is spending for online. By using social media, the messages of the products and services can be reaching out and able to share out the content of message effectively. Besides that, the social media is able to provide a channel of communication for the organization to run the activity such as low fare promotions, new product launching and news announcement. Moreover, the social media able to create a communication platform for the Airasia to connect with the people and enable the people to have more understanding on the organization. (Airasia,2009) Airasia had started the corporate blog (www.blog.airasia.com) in 2008 and Facebook (www.facebook.com/AirAsia) in 2009. The effectiveness and efficiencies of the social media enable Airasia to reach the number of fans and creating a strong relation community. For the community, they are able to get the latest information about the campaign that launched by Airasia through the social media. (Airasia, 2011) Another method of Airasia to run the advertising is using the Airspace advertising whereby the unique and effective way of advertising can be done to reach all the customers who take the flight. With the new approach of advertising and more cost saving, the messages can be reaching to large coverage of passengers.   This allows the messages of the campaign directly communicate with the passenger and can across effectively whether on the ground or in the sky. The advertisements of the campaign can be placed in the auto boarding pass, the information counter, sales office and on the passengers seats. (Airasia, 2010) Besides that, Airasia use newspaper as advertising media. By using the newspaper, the messages of the campaign can be more flexible to access to the different coverage of markets and the target audiences are different. The newspaper medias that used by Airasia in Malaysia are Star, Sin Chew Daily, China Press, Berita Harian and others. (Lee and Johnson, 2005) 4.2 Direct marketing Direct marketing is an interactive system that can helps the organization to personalized communications between them and the customers. With the help of computer and internet development nowadays, the organization is able to run two way communications for their products and services. (Lee and Johnson, 2005) In order to increase the awareness of the organization to the customers, Airasia is using direct marketing in order to encourage the interactions between organizations and allow users to be more understanding on the brand. One of the direct marketing tool that used by Airasia is the Yahoo Mobile. Airasia is promoting and sending the messages to the customers by using other website. Airasia has corporate with Yahoo Mobile whereby the organization allows Airasia mobile website to put the banner advertisement on the Yahoo mobile homepage, yahoo mail and yahoo search. The mobile users just need to access to the Yahoo Mobile and click to the Airasia banner, the link will automatically connect to the Airasia Website. By this, the customers can book the flight tickets, checking the ticket booking status and access to the promoting campaign. These services and information assessment through mobile technology has lead to the increasing in awareness of the organization and campaign promotion. Moreover, this direct marketing method had lead to the good responses from the users whereby the total click to the website is 108,405 clicks and the rate is 1.78 percent after 28days launching. (Mobilemarketer, 2009) 4.3 Public Relation There are many activities that can be carried by the public relation in order to communicate to the related party. In Airasia, one of the activities that carried out by the Public Relation is the Corporate Social Responsibility. The features in this concept are the organization shares the values and joyfulness in with the related parties. Airasia is celebrating the times of joy with the communities, practicing the communities value and traditions and delivering cares to them. There are few area that focused by the Airasia in caring out this activity. The first area is the organization work place. Airasia is practicing the meritocracy culture and the employees are hired due to their performance and ability. The elements like gender, creed, age and ethic are not considered in the hiring process. By practicing the meritocracy culture, Airasia believe that they can strive to exceed the communitys high expectation and provides equally treatment to all the communities. The second area that focused is helping the communities to pass the hard time. There was an earthquake happened in 2009 and had shocked many communities in Indonesia. At that moment, the Airasia decided to lend a hand and running the charity flight to help the victims to go out from that place. Moreover, the Airasia in Malaysia is also helping out in providing the cargo space to deliver the goods for the victims. Airasia always help the victims of disaster and providing joyfulness and hope to them. The last area that focused is minimizing the environment impact in creating greener environment. The first thing Airasia do is promoting the recycle concept to the work place environment and encourage paperless system office to be run. Moreover, self service check-in options is encouraged by the organization in order to helps in reduce the need for expensive airport infrastructure. The efficient and simple ground environment is the main policy in protecting the environment. (Airasia, 2009) 5.0 Airasia Marketing Strategies 5.1 Pull and Profile Strategy Airasia is using the Pull Strategy to deliver the low fare campaign information directly to the end-user customers. The purposes of the messages delivered are to increase the campaign awareness, encourage the customers involvement and to influence the customer perception. By these, the customer behavior and perception may be changed and lead to the purchasing of the products. Moreover, Airasia use this strategy to encourage and attract the customers to purchase airline through the website channel. For Airasia to complete and deliver the pull strategy, the method that use can be deliver the message through the social media or website by offering the low fare promotion to the customers. (Fill , 2006) Airasia is using the Profile Strategy which is using different messages in target all the stakeholders that related. The stakeholders of Airasia are customers, employees, regulators and the local communities. This strategy is including the pull selling which is requires high promoting to attract the customers and push strategy which is forces from the organization to increase the customer demand. By using this strategy through different marketing communication tools to deliver different message, Airasia is able to build up the awareness of the low fare campaign and the perception of communities toward the campaign. (Fill , 2006) 5.2 Unique Selling Propositions In order to be unique selling proposition, the strategy that used by Airasia is low cost carrier and has come out the vision of in becoming the largest low cost airline in Asia and makes the dream of average income people to fly happens. The slogan that implement for the strategy is Now Everyone Can Fly whereby the tickets prices are lower. To become differently from others airline, Airasia has implementing few strategies in order to make sure that the low fare model is possible to run. The first strategy that Airasia apply is the Safety First strategy on the maintenance of the airplane. The organization is follow the others world airline operation safety strategy and partnering with the worlds recognize repairing and maintenance manufacturer. The second strategy is the High Aircraft Utilization where the Airasia implementing the fastest turnover time in make sure the cost can be lower and productivity is high.   The third strategy is low fare and no frill whereby providing the services without promises on the quality. The last strategy is providing more different distribution channels such as Airasia Mobile and booking website for the customers to check the booking and the flight schedule informations. (Airasia, 2010) 6.0 Airasia Communication Campaign Cost Outline Cost 2008 2009 Revenue RM 2,81,526,000 RM3,072,049,000 Marketing Communication Campaign Cost (Avdertising, Direct Maketing and Public Relation) RM 5,630,520 RM 61440980 (Reference: Airasia, 2009) Airasia is using 2% of the yearly avenue to invest in the marketing communication campaign in order to create awareness of products and services among the communities. (Low, 2010) The costs that spend for 2008 are RM 5,630,520 and RM 61440980 for 2009. 7.0 Methods of measuring the effectiveness of the marketing communication There are few methods that Airasia can use to measure the effectiveness of the marketing communication in the Zero Fare Campaign. The first method is the Pre-Testing whereby the marketing communication concept, targeting group and behaviour are pre-test before the launching of campaign. This test can be done by the qualitative and quantitative method which is giving out survey forms and collect opinions. The second method is Post-Testing whereby the effectiveness of marketing communication is evaluated after the campaign launching. Airasia can use the behavioural test to measures the responses and perception of consumer on the marketing communication after Zero Fare campaign was launched. Moreover, Airasia can also use the sales test which is the measures on the sales and then will get result on the marketing communication effectiveness. The third method is Tracking Studies which is the study is involves the collection data of the consumer perception toward the campaign. Airasia can use the interview method to collect the data of consumer perception on the marketing communication of the campaign and what message that gets from the campaign. By this, the organization is able to more understand on the consumer perception and a good record for future marketing communication plan. The fourth method is Likeability test which is testing the level of consumer enjoyment on the marketing communication of the campaign. The result will lead to the sales result and the consumer satisfaction result. (Fill, 2006) Total word count: 2986 words